Table of Contents
Welcome to our Weekly Digital Marketing Success Series! In this series we are taking a deeper look at a chosen company’s digital marketing presence, checking their good points and making suggestions. Let’s begin!
Synge and Byrne
Synge and Byrne is an artisan café company based on the Island of Ireland, available Irish locations in Co. Mayo, Co. Galway and Co. Donegal.
Website
Synge and Byrne has a modern and a very user-friendly designed website providing extensive information about the coffee shop, such as opening hours, address, and contact details. The website features a merchandise section that offers a variety of branded products like coffee pack, water bottle and reusable coffee cup highlighting the owners’ commitment to the environment.The digital menu offers a variety of vegan-friendly options. Furthermore, the website provides convenient solutions for ordering gift cards. The “Join us” menu is a fantastic option for discovering new job opportunities.
Instagram & Facebook
Their pages are filled with high-quality videos and reels about locations and ambience Additionally, employees introduced the foods. They post almost every day which is a great way to increase engagement.
Tiktok
They have created some TikTok videos, but their account is not too active.
Branding
Offering unique products sets this coffee shop apart and emphasises their commitment to sustainability. Customers can trust that both the quality of goods and the shop’s environmental consciousness make it a great choice. Gift cards are perfect ideas for anyone who loves cafes.
Red Panda Suggestions
- To reach a wider audience, we recommend creating and sharing new TikTok videos.
- We highly recommend expanding their product offerings with branded items, such as an increased variety of premium coffee beans.
- Offering loyalty card options can be attractive for future engagement and for enhancing customer satisfaction.
- To customer convenience, it is advisable to expand the range of takeaway options available on the website or through “takeaway” applications.
Overall
Synge and Byrne have done a good job. With their availability across all platforms and a mobile-friendly website, they have successfully built their brand by offering their own products. However, their digital presence could be improved by creating more content and expanding product offerings. By doing so, they will reach a wider audience, increase customer satisfaction and have more convenience options for customers.
If you want to attract more customers to your restaurant or cafe, you should consider boosting your online presence and let customers know about all the efforts you do to make your venue sustainable. Investing in various digital platforms could help your establishment gain more exposure and reach a wider audience. This could include building a website, increasing your social media activity, or creating targeted online advertisements. Stay ahead of your competition, embrace the digital world and grow your online presence!
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