Digital Marketing Success Series to Inspire You – Arán Artisan Bakery and Bistro

Explore our newest marketing review featuring Arán Bistro in Kilkenny. Uncover the hidden gems of this exceptional dining experience.

About Aran Bistro

Arán is a local bakery and bistro in Kilkenny. This bistro in Kilkenny is a true hidden gem. We had the pleasure of tasting their exquisite dishes, which are beloved by both locals and visitors alike. The bakery also offers their own freshly roasted coffee beans for sale. In addition to achieving local success, there are remarkable online marketing initiatives being undertaken.

Website

Aran Bistro developed a good website with relevant information and menu options. You can find a high quality collection of food photography on this website. The website offers a wide range of online ordering options for brunch as well
Making reservations and purchasing vouchers present excellent opportunities to achieve success and profitability.

Social Media

Arán Bistro & Artisan Bakery shares excellent photos across Meta platforms showcasing their delicious food and upcoming discounts or events. They are posting almost every day. Their Facebook and Instagram page is great, allowing customers to review their experience. They also use Instagram to creatively advertise their dishes and restaurants in an effortless and visually pleasing manner. Not only are they using and sharing TikTok videos, but they also share delightful food content. However, their primary focus should be on delivering top quality content about foods and location.

Red Panda Suggestions

  • Tiktok link is missing on the website
  • Tiktok videos could be improved, as a bakery’s online presence it is highly advisable to consistently share high-quality content showcasing delectable food creations and the charming location.
  • Facebook: Reviews are very old. To encourage customer reviews, we suggest asking customers to leave feedback online after they have placed their orders. 
  • The website could be more responsive on laptops, and the uploaded menu designs appear to be different. It would be better if the menus followed the same template for consistency and improved user experience.
  • Under the bakery section of the website, instead of description, maybe photos could be more effective. We would suggest keeping the educational/descriptive part added under a new section (e.g., blog posts)

Overall

Arán Bistro truly lives up to its well-deserved reputation for achieving success through exceptional local-level digital marketing efforts. With this approach, they can reach more customers, fueling growth and development for the future.

If you want to attract more customers to your restaurant or cafe, you should consider boosting your online presence and let customers know about all the efforts you do to make your venue sustainable. Investing in various digital platforms could help your establishment gain more exposure and reach a wider audience. This could include building a website, increasing your social media activity, or creating targeted online advertisements. Stay ahead of your competition, embrace the digital world and grow your online presence!

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