Welcome to our brand new, Weekly Digital Marketing Success Series! In this series we are taking a deeper look at a chosen company’s digital marketing presence, checking their good points and make suggestions.
Let’s begin!
Here is our first company to review: Bear Market Coffee, Co. Dublin
Bear Market Coffee, an impressive Irish company, has established a remarkable brand. They utilise various digital marketing solutions that help enhance the coffee shop experience.
– With their creative and decorative social media presence on platforms like TikTok, Instagram, and Facebook, they showcase high quality videos and photos.
– Their website has a modern, clean design with an intuitive layout that adapts seamlessly to different devices.
– Additionally, they offer their own branded products and coffee accessories, providing subscription opportunities for weekly or monthly deliveries. The brand is further strengthened with gift cards and gift hampers.
– Plus, they didn’t forget about content marketing either, they offer a dedicated page for learning about the art of making coffee.
– Bear Market Coffee even has an app (iOS and Android version too) and a newsletter which provides exclusive discounts.
Red Panda Suggestions: We didn’t come across any information about loyalty programs or rewards, even though there’s a dedicated app. Improving this aspect would be beneficial. Additionally, there seems to be a lack of mention regarding vegan options across all platforms, despite the likelihood of their availability. Adding this information would make it more convenient for vegan or lactose intolerant customers to include this cafe in their must-visit list.
Overall: Bear Market Coffee did an incredible job with their digital marketing, this is how an online presence in the 21st century should look like.
(And, of course, we can personally recommend their delicious coffees and pastries in Dublin!)
//Kindly be aware that the post is not a sponsored promotion; instead, it solely reflects our genuine experience.//
If you want to attract more customers to your restaurant or cafe, you should consider boosting your online presence and let customers know about all the efforts you do to make your venue sustainable. Investing in various digital platforms could help your establishment gain more exposure and reach a wider audience. This could include building a website, increasing your social media activity, or creating targeted online advertisements. Stay ahead of your competition, embrace the digital world and grow your online presence!
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