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Welcome to our Weekly Digital Marketing Success Series! In this series we are taking a deeper look at a company’s digital marketing presence, check their good points and make suggestions. Let’s begin!
The Washerwoman
In the last few years we visited some tourist attractions and we discovered a cosy restaurant, next to the Botanic Garden in Dublin. The Washerwoman is a culinary establishment offering a diverse menu of delicious dishes to satisfy your taste buds. We analysed their online presence and we would like to share with you our marketing review about The Washerwoman.
Website
The Washerwoman’s website offers concise and comprehensive information about the restaurant, providing visitors with the essential details they need. Basic information such as opening hours, address, and contact details. The website features a digital menu and take away options. Furthermore, the website provides convenient solutions for ordering gift vouchers. The website has a clear and sleek design, which is highly beneficial.
Instagram & Facebook
Their pages are filled with high-quality photos about foods and locations. They publish content 3-4 times per week, which is the minimum required to enhance engagement.
Red Panda Suggestions
- We recommend sharing more photos and videos about location and foods on every social media platform and it is highly recommended to create a TikTok account as well.
- The restaurant had won multiple food and restaurant awards, which we noticed as we approached the door. However, upon visiting their website, we were unable to find any information about these awards.
- The Order Now function is not available at the moment, we recommend building this function directly onto the website instead of relying on third-party vendor services for implementation. This ensures greater control and flexibility while maintaining the original purpose. This function has the potential to enhance profitability significantly.
- Introducing a loyalty card has the potential to enhance guest loyalty and encourage return visits.
Overall
The Washerwoman has done a great job. They are posting every week and across all platforms, plus they gave a clear and mobile-friendly website. However, their digital presence could be improved by creating more content and upgrading their website. By these solutions they will reach a wider audience, increase customer satisfaction and have more convenience options for customers.
If you want to attract more customers to your restaurant or cafe, you should consider boosting your online presence and let customers know about all the efforts you do to make your venue sustainable. Investing in various digital platforms could help your establishment gain more exposure and reach a wider audience. This could include building a website, increasing your social media activity, or creating targeted online advertisements. Stay ahead of your competition, embrace the digital world and grow your online presence!
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