Welcome to our Weekly Digital Marketing Success Series! In this series we are taking a deeper look at a company’s digital marketing presence, check their good points and make suggestions. Let’s begin!
Table of Contents
Sullivan’s Taproom
Sullivan’s Taproom is a brewery and pub based in Kilkenny.
Last year, we had the opportunity to visit Taproom, a brewery and pub we had not previously heard of. As beer-lovers, we were excited to try their “tasting try” pack, which consisted of delicious three half pint beers. We were also impressed by the ambiance and overall experience at the pub during our visit in the evening. But this time, we’ll review their online presence.
Website:
The Sullivan’s Taproom has a modern, mobile-friendly website, providing extensive information about the brewery, such as opening hours, address, and contact details. The website also features a digital menu, a booking system, and a merchandise section, ensuring a delightful experience for brewery lovers. Guests can reserve a table and enjoy a variety of options including gluten-free and vegan pizzas. It offers online ordering and take-away services for added convenience.
Instagram:
Their page is filled with high-quality professional videos and reels about locations and ambience. They post almost every day, with a focus on the reels content.
TikTok:
as per our analysis, Sullivan’s Taproom has created a TikTok account, although currently it is not too active.
Facebook:
Their page is filled with cute videos and photos of the taproom’s interior, events, and patrons. They post almost every day so their fans are always up to date on new features or events. Additionally, they use both paid & organic content to engage users from the area.
Brewery’s website:
They have a dedicated merchandising page where all beers are available, along with some merchandise. Moreover, you can find some interesting videos and photos about beer features. (Irish+US site)
Red Panda Suggestions
– With a more active TikTok account, they can target a wider audience and build their brand awareness (while complying with TikTok’s policy about alcohol). Otherwise, Tiktok account link is missing from the website.
– To maximise the experience, we recommend creating and sharing new events on Facebook, instead of only creating posts about them.
– The tasting-try beer pack is missing on the website. This would present a wonderful opportunity for future guests.
– We also noticed that there isn’t any link from the Taproom to the Irish Store to buy beers (only the US website linked).
Overall:
The Sullivan’s taproom has done a great job with their digital presence. Their availability across multiple platforms, coupled with a mobile-friendly website and building their brand enhance the overall customer experience. For continued success, it is a must to maintain effective digital marketing strategies. Well done, cheers
//Kindly be aware that the post is not a sponsored promotion; instead, it solely reflects our genuine experience.//
If you want to attract more customers to your restaurant or cafe, you should consider boosting your online presence and let customers know about all the efforts you do to make your venue sustainable. Investing in various digital platforms could help your establishment gain more exposure and reach a wider audience. This could include building a website, increasing your social media activity, or creating targeted online advertisements. Stay ahead of your competition, embrace the digital world and grow your online presence!
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